A New Brand

Inspired by the golden age of LA thrift stores and a 'good old days' mentality, 'A New Brand' aims to recreate popular vintage styles with a twist. Designed in London and produced in Portugal, the brand focuses on American iconography that has been twisted so as to be viewed from a new perspective. Self described as a 'love affair brought to life,' the brand looks to play upon the senses in the most extraordinary of ways. ARMY becomes ARTY, COACH becomes COUCH, woodland and desert camos are constructed from fifties pin-up silhouettes; adding a psychedelic edge to the visionary sensory perception.